Avalara is a leading provider of cloud-based sales tax management software. The company's core products provide accurate, timely, and cost-effective sales tax calculation, administration, reporting, and remittance. The company was founded in 1999 and is based in Seattle, WA.

Date of Investment: April 2011
Exit Date: August 2019
Exit Type: IPO
Sageview Contact(s):

Sageview Value-Add

  • Operations

    • Improved financial reporting
    • Helped build out KPI metrics
    • Focused on unit economics
  • Sales & Marketing

    • Accelerated sales and marketing investment plan supported by metrics-based tracking of customer acquisition cost efficiency and lifetime value of customer
  • Human Resources

    • Helped recruit a General Counsel, Chief Financial Officer, Vice President of Sales, Executive Vice President of Engineering, Chief Operating Officer, Vice President of Marketing, and board recruiting
    • Helped with compensation plan design
  • M&A

    • Helped analyze over 25 M&A targets, having executed on 11 during Sageview's hold period, resulting in significant TAM expansion
  • Capital Markets

    • Helped execute on 4 follow-on equity investments
    • Helped with bank loan structuring
    • Advised on IPO