Brandwatch is the leading provider of social listening software, which is used by enterprises and agencies to answer critical business questions based on insights from social media data. The company's software enables understanding of what is being said about a brand and/or product, how that has evolved over time, how that compares to competitors, who the influencers are, and the demographics of brand supporters/detractors. The company was founded in 2007 and is headquartered in Brighton, UK. Sageview invested in Crimson Hexagon prior to its merger with Brandwatch in 2018.

Date of Investment: February 2016
Exit Date: June 2021
Exit Type: Strategic Sale
Sageview Contact(s):

Sageview Value-Add

  • Operations

    • Provided significant interim management services to Crimson Hexagon
    • Led efforts to analyze cost structure to drive operational excellence
  • Sales & Marketing

    • Introduced company to potential large enterprise customers
    • Drove efforts to improve unit economics through customer selection and customer service
  • Human Resources

    • Provided meaningful support in C-level hiring, including Head of Sales and CFO
  • M&A

    • Led negotiation and execution for Crimson Hexagon in merger with Brandwatch