Rapid RTC is a leading provider of lead management SaaS software for auto dealers and Original Equipment Manufacturers ("OEMs"). The company’s two main products are Rapid! Response, which guarantees 100% response rates from inbound leads from all channels via an auction system for the dealer’s sales force, and Digital! Interview, which allows concierge personnel to connect customers to salespeople via online chat. The company also has online marketing solutions, including websites and content management products, for both OEMs and dealers. The company was founded in 1999 and is headquartered in Winnipeg, Canada with offices in London, U.K.