GoPro is the world’s leading activity image capture company. GoPro produces a line of wearable and gear-mounted cameras and accessories under the Hero brand, making it easy for users to capture and share a unique first-person perspective on “hard-to-capture” activities. The company was founded in 2002 and is headquartered in San Mateo, CA.

Date of Investment: March 2011
Exit Date: August 2017
Exit Type: IPO
Sageview Contact(s):

Sageview Value-Add

  • Operations

    • Helped professionalize the business
  • Sales & Marketing

    • Helped make a strategic investment in product and sales in 2012 to further differentiate the product and brand that paid off with leverage and growth in 2014+
  • Human Resources

    • Helped hire GC, CFO, COO, President
    • Helped recruit two new board members
  • M&A

    • Assisted with both strategic buy and sell-side M&A opportunities
  • Capital Markets

    • Significant involvement in IPO preparation
    • Helped with a dividend recap