Theatro is the market’s first voice-controlled enterprise wearable for brick and mortar retail, hospitality, and manufacturing businesses. The company's “heads up, hands-free” mobile solution provides a software suite of productivity and communication applications through a SaaS offering designed to optimize employee sales and operational performance. The company was founded in 2011 and is headquartered in Dallas, TX.

Date of Investment: December 2019
Sageview Contact(s):

Sageview Value-Add

  • Operations

    • Built out KPI metrics and reporting
    • Gross margin scaling
    • Introduced company to a leading Group Purchasing Organization to streamline shipping
  • Sales & Marketing

    • Helped reshape sales motions and implement a more repeatable sales strategy
  • Human Resources

    • Helped with key hires including new CFO and CMO
  • Capital Markets

    • Assisted with bank financing